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Hublot x Samuel Ross
role.
Creative Co-Lead
event format.
Product Reveal + Afterparty
location.
Ironside, Miami USA
agency.
Polar Black Events
Launch event and party to celebrate the new 3rd edition Hublot x Samuel Ross Big Bang Tourbillon timepiece. Taking place during Art Basel Miami, the event featured custom set pieces inspired by raw organic materials, intertwined with harsh manmade geometry and neon lighting. A grand reveal sequence was followed by a vibrant afterparty, with 250 press, celebrities and headline DJ Meduza filling the space.
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